Marqlyst

Our Approach | MarQlyst
How We Work

Our Process

A proven 4-step methodology that takes you from messy data chaos to clear, revenue-driving intelligence — consistently and on time.

01
Audit
02
Setup
03
Analysis
04
Growth
Step by Step

The Full Journey

Every engagement follows the same disciplined path — no shortcuts, no guesswork.

01
Phase One

Audit & Strategy

We start by thoroughly auditing your existing analytics setup — every tag, every event, every data source. We identify gaps, misconfigurations, and missed opportunities, then build a custom data strategy aligned to your specific business KPIs and growth goals.

Analytics Audit KPI Mapping Data Strategy Gap Analysis Stakeholder Interview Tracking Plan
Typically 3–5 business days
02
Phase Two

Tracking Setup & Implementation

With a clear strategy in hand, we implement your complete tracking infrastructure. Every tag is built in GTM, every conversion is verified server-side, every pixel is tested against real user sessions. We don't ship until QA passes 100%.

GTM Container Build GA4 Configuration Meta Pixel + CAPI Server-Side Setup QA & Validation Data Layer Google Ads Conversion
Typically 5–10 business days
03
Phase Three

Data Analysis & Modeling

Once clean data is flowing, we dig in. Using SQL queries, Python analysis, and advanced attribution modeling, we extract the patterns, segments, and insights that matter most for your business decisions. This is where data becomes strategy.

SQL Analysis Python Modeling Cohort Analysis Attribution Modeling Funnel Analysis Segmentation LTV Modeling
Typically 3–7 business days
04
Phase Four

Dashboards, Reporting & Growth

We translate all the analysis into beautiful, intuitive dashboards your entire team will actually use. Monthly insight reports surface what's working, what's not, and what to do next. Then we keep iterating — because data-driven growth never stops.

Power BI / Tableau Looker Studio Monthly Reports Executive Summaries Growth Recommendations Ongoing Optimization
Ongoing / Monthly cadence
What You Get

What to Expect Working With Us

Clear Project Brief

Every project starts with a detailed scope document. You'll know exactly what's being built, when it's due, and what success looks like — before we start.

Regular Check-Ins

Proactive updates throughout every project. No radio silence — you'll always know where we are and what's coming next.

Signed-Off Deliverables

Nothing goes live without your approval. Every implementation gets reviewed and signed off by you first — always.

Full Documentation

Detailed docs for everything we build so your team understands the implementation and you're never dependent on us for answers.

Training & Handover

We walk your team through everything we've built — how to read dashboards, interpret data, and act on insights confidently.

30-Day Post Support

All projects include 30 days of free support after delivery. We're here to answer questions and make sure everything runs perfectly.

Ready to Begin?

Start Your Analytics Journey

Book a free 30-minute strategy call. We'll walk through our process and show you exactly how we'd approach your specific data challenges.