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Google Ads Management Service | MarQlyst
Paid Advertising · Google Ads

Google Ads Management

"Show Up When They're Ready to Buy. Every Single Time."

Full Google Ads management — Search, Shopping, Performance Max, and Display — with proper conversion tracking, enhanced conversions, smart bidding optimization, and continuous keyword and creative refinement to maximize ROAS and lower CPA.

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4.5×
Average Google Ads ROAS
Ongoing monthly management
What You Get
Account AuditKeyword StrategySearch CampaignsShopping SetupPMax CampaignsConversion TrackingBid StrategyWeekly Reports
Free account audit included
Tracking setup before first spend
Weekly performance reports
Response within 24 hours
What's Included

What We Do For You

We set up tracking first, then spend. Every campaign is built on accurate conversion data so every optimization decision is backed by real numbers — not guesswork.

  • Google Ads account audit and campaign restructure
  • Keyword research and match type strategy — intent-based targeting
  • Search campaign setup with RSA ad copy testing and extensions
  • Shopping campaign setup with Google Merchant Center integration
  • Performance Max campaign setup and asset group optimization
  • Conversion tracking — GA4 import, enhanced conversions, and call tracking
  • Smart bidding setup — Target ROAS, Target CPA, or Maximize Conversions
  • Negative keyword management and search term mining
Why It Matters

Why Google Ads Drives Real Revenue

Capture Demand at Peak Intent

Google Search reaches people actively searching for what you sell — the highest-intent audience in digital advertising. Unlike social ads that interrupt, Search ads appear when users are ready to buy.

Every Click Is Traceable to Revenue

Google Ads + proper conversion tracking gives you exact ROAS, CPA, and revenue attribution by keyword, campaign, and ad. You know exactly what's working — and can scale it with confidence.

Scale What Works, Cut What Doesn't

Unlike brand building campaigns, Google Ads lets you scale profitable keywords and campaigns immediately — and pause underperformers in real time. No wasted budget, maximum efficiency.

How It Works

Our 4-Step Process

01

Audit

Review your account, tracking setup, and current performance benchmarks

02

Build

Set up tracking, campaign structure, audiences, and creative strategy

03

Optimise

Continuous testing, bid optimization, and budget reallocation based on ROAS

04

Report

Weekly performance reports and monthly strategy review with clear next steps

Common Questions

Frequently Asked Questions

Search vs Shopping vs Performance Max — which is right for me?
Search captures high-intent keyword searches. Shopping shows product listings with images and prices for ecommerce. Performance Max uses AI across all Google placements. The right mix depends on your business type — we audit your goals and recommend the optimal campaign structure.
What is smart bidding and how does it work?
Smart bidding uses Google's machine learning to automatically adjust bids in real time based on conversion signals — device, location, time, audience, and more. It outperforms manual bidding once it has sufficient conversion data (typically 30–50 conversions per month per campaign).
Why are my Google Ads not converting?
The most common causes are: insufficient conversion tracking (the algorithm can't optimize), poor keyword match types (broad match without proper negatives), weak landing pages, and unrealistic bid targets. We audit all of these and fix them systematically.
How much should I spend on Google Ads?
Effective Google Ads budgets depend on your industry's CPC and your revenue goals. A general rule: budget enough to get 30–50 conversions per campaign per month for smart bidding to optimize effectively. We provide specific budget recommendations during onboarding.
Ready to Scale?

Start Your Google Ads
Campaign Today

Book a free 30-minute audit. We'll review your current setup, identify quick wins, and give you a clear roadmap to better ROAS — before you spend another dollar.

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