Facebook Ads Management Service | MarQlyst

Paid Advertising · Facebook Ads

Facebook Ads Management

"Facebook Ads That Find Your Buyers. Not Just Browsers."

Strategic Facebook Ads management — audience research, campaign architecture, Advantage+ testing, Meta Pixel and CAPI setup, and continuous creative iteration — building Facebook campaigns that scale revenue without inflating CPA.

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3.8×

Average Facebook Ads ROAS

Ongoing monthly management

What You Get

Account AuditCampaign StructureAudience SegmentsCAPI SetupCreative StrategyA/B TestingBid OptimizationWeekly Reports

Free account audit included

Tracking setup before first spend

Weekly performance reports

Response within 24 hours

What's Included

What We Do For You

We set up tracking first, then spend. Every campaign is built on accurate conversion data so every optimization decision is backed by real numbers — not guesswork.

Facebook Ads account audit and campaign restructure
Audience strategy — interest, lookalike, and custom audience layering
Advantage+ Shopping and Advantage+ Audience campaign setup
Meta Pixel and Conversions API (CAPI) setup for iOS 14+ tracking
Ad creative strategy — static, carousel, video, and collection formats
A/B testing framework — audiences, creatives, and landing pages
Budget allocation and bid strategy optimization (ROAS or CPA targets)
Weekly performance reports with clear ROAS, CPA, and revenue data

Why It Matters

Why Facebook Ads Drives Real Revenue

2 Billion Daily Active Users

Facebook reaches over 2 billion people every day. With the right audience targeting, your ads reach exactly the people most likely to buy — based on behavior, demographics, interests, and purchase intent signals.

The Best Remarketing Platform on Earth

Facebook's remarketing capabilities are unmatched — website visitors, video viewers, page engagers, customer lists, and lookalikes. We build full-funnel remarketing systems that recapture lost prospects and maximise LTV.

Algorithm-Powered Scaling

Meta's ad algorithm is one of the most powerful media buying tools ever built. When fed accurate conversion data via Pixel + CAPI, it finds your best customers automatically — scaling spend efficiently as results improve.

How It Works

Our 4-Step Process

Audit

Review your account, tracking setup, and current performance benchmarks

Build

Set up tracking, campaign structure, audiences, and creative strategy

Optimise

Continuous testing, bid optimization, and budget reallocation based on ROAS

Report

Weekly performance reports and monthly strategy review with clear next steps

Common Questions

Frequently Asked Questions

Does Facebook Ads still work after iOS 14?

Yes, but only with proper setup. iOS 14 reduced pixel visibility by 30–50%. We implement Meta Pixel + Conversions API (CAPI) together with event deduplication — recovering lost signals and giving Meta's algorithm the data it needs to optimize effectively.

What is Advantage+ and should I use it?

Meta's Advantage+ campaigns use AI to automatically optimize audiences, placements, and creatives. They work well for ecommerce with a strong product catalog. We test Advantage+ against manual campaigns to find what works best for your specific business.

How many creatives do I need?

We typically start with 3–5 creative concepts per campaign and test systematically. Budget flows to winners automatically. We refresh creatives monthly to prevent ad fatigue — a major cause of declining Facebook Ads performance.

What metrics should I focus on?

ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) are the primary metrics for optimization. We also track frequency (to catch ad fatigue), CPM trends, and landing page conversion rate — which often has a bigger impact than the ads themselves.

Ready to Scale?

Start Your Facebook Ads
Campaign Today

Book a free 30-minute audit. We'll review your current setup, identify quick wins, and give you a clear roadmap to better ROAS — before you spend another dollar.

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